ICA-Sofia Gallery
34, Vasil Levski Blvd Sofia, Bulgaria, CO 1504

Veneta Androva

Ear Cleaning

Duration: 18:00 min, Technical info: animation
film still

Online view at Blinkvideo.de

Veneta Androva deals with the question of how we participate in the world of news. She examined the forums on different news sites and how they - despite the administrators’ assurances to pay attention to etiquette and ethics - become a space for aggressive, offensive and obscene comments without this being sanctioned. And also for automatically created advertising for classic products - from drugs against nail fungus to wondrous methods for their quick removal. The starting point of Veneta Adrova’s video work is the report of a woman of Roma origin who is said to have killed a retiree because of five levs (ca. 2.50 euros) - as the media constantly emphasise. As a total counterpoint to the aggression and sublime paranoia imposed by the media, the video was developed using the ASMR (autonomous sensory meridian reaction) method. This mass phenomenon on YouTube began as early as 2016 and although it has not yet been scientifically investigated, consumers speak a clear language: thousands of such videos each receive a few million clicks. In short, ASMR wants to create a euphoric reaction with visual and auditory stimuli in the lower intensity range, just above the perception threshold. Such stimuli are usually quite inconspicuous and well known from everyday life, and create an inexplicable, comfortable shudder: sounds of whispering, scratching with long nails until scraping on skin. 'Ear Cleaning' by Veneta Androva is a frightening experimental setup. It shows how an involuntarily pleasant feeling can be generated with ASMR impulses when looking at the worst of the news pages’ comments. Thus Veneta Androva’s work becomes a frightening hypothesis about a further possible connection between pleasure and hatred.
Text: Stefka Tsaneva


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бул. Васил Левски 134 (вход откъм ул. Екзарх Йосиф), 1504, София, България
Работно време: вторник – събота, 15.00 – 19.00 и по уговорка
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