Institute of Contemporary Art - Sofia
and Sfumato Theatre Laboratory
OLD FASHION FASHION 2010 /the Story of a Private Wardrobe/The new project of the distinguished fashion designer Mariela Gemisheva and her Fashion Art Center (FAC) presents a collection of clothes constructed from silk batiste, linen, velvet and bruchniks (pleated skirts) that form the basis of the traditional northern Bulgarian folk dress.
Mariela Gemisheva is known for her explorations into the boundaries of fashion. She presents these in the form of experimental fashion shows that are in fact performances with the participation of professional models as well as in the form of photo shoots dedicated to her own self. The “events” created by Mariela Gemisheva often happen in totally unexpected spaces. They count on the use of alternative means of expression such as demolished buildings and sculptural elements, thorn clothing and worn-out fireman’ uniforms, provocative unisex items and deconstructed pieces of underwear with distinct erotic appeal.
The project Old Fashion Fashion, season 2010 for the Sfumato stage is a mono spectacle by Maria Sylvester, which is camouflaging the fashion event. Gemisheva and the designers of FAC, Yelena Kesic and Boyan Petroushevski, are analyzing the relationship between the substance and the notion, the person and the camouflage, between fashion and theater. They are forcing the famous public personality to demonstrate her relationship with and attitudes for a set of 12 unique silhouettes, all classical and wearable pieces of clothing, in a very direct way – on stage, under the limelight and in front of the (un)initiated audience.
Sound: Dr. Feelgroov
Photography: Dimitar Dilkov
Hair Styles: Vassil Atanasov
Make up: Tzveti Hristova